Location-Search Optimization (LSO)
LSO is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. Just as SEO (Search Engine Optimization) served the needs of computers in the early 2000s, LSO serves the search needs of today's smart mobile devices.
Why Location Matters
Mobile devices have become centerpieces of our lives, and more people are accessing the web via a mobile device than computers.
People turn to their mobile phones to learn what is happening around them and nearby.
Did you know there will be a concert at the park near your house? What are people saying about that restaurant across the street? What news articles and webpages mention that restaurant? These questions all boil down to location.
More people now are discovering information through location and mobile devices. Location is most relevant in delivering what information users need on their location-enabled devices.
How to Get Started
Make your site LSO compliant by geotagging your content. It's free and takes just a few minutes to set up.
Want to learn more?
Download the Geotagger Whitepaper to learn more about geotagging.
